Nowadays, e-commerce has well-established its position among consumers, from daily needs to luxury items. Today we can also buy flowers from numerous online flower shops for different purposes like- weddings, birthdays, celebrations, and funerals.ย
Do you sell varieties of flowers online? Then you must capture attractive flower photos and upload them to your online shop to stay ahead of your rivals.ย
However, while capturing flowers, all photographers face the challenge of color. Most often, compared to the actual one, the colors become dull after capturing. Therefore, the color correction serviceย becomes essential to restore the color and make the photo attractive.ย
If you still wonder why you need color correction service for your flower pictures, then you have anchored the right page to get the answer. Today I will discuss How Color Correction Help Flowers Be More Visual and Sellable?
ย Flower photography is a part of fine art photography. This blog is aimed at the E-commerce industry rather than photographers, who take flower photos to increase online sales.
In this blog, I will show some great ways to correct the color of the captured flower. I will share the camera setting to get the color close to the original one. I will also discuss the benefits of color correction services for flower photos.ย
Without further adieu, let’s start to make your flower business successful; follow our guide.ย
What Is Flowers Color Correction?ย
Today anyone can buy flowers from online markets like Etsy, Amazon, Ali Express, etc., and save time. For the online market, flower pictures are the only means to persuade customers, and stunning images are highly valued to convince.ย ย ย ย
Flower photography attractively captures the beauty of flowers. But after capturing, for different issues, the flower color often changes, becoming blackish or dull. The Flower Photos Color Correction Service comes into play to solve the problem. Flowers Color Correction is the photo editing process that restores the lost color or changes the color accordingly to enhance flower beauty and draw customers’ attention.ย
Since the online flower market is growing and it depends on attractive photos, the sellers are setting up strategies to upscale the business. They employ Flowers Color Correction with other photo retouching services to present their flowers attractively in the shop.
Are Color Grading and Color Correction the Same?
You might have heard of color grading before, and today I am talking about color correction. Do you think both terms are the same?
Color grading and color correction sound similar, but the results are dissimilar. Both are essential to improve the image’s color but serve different purposes.ย
Color grading enhances the image’s overall color condition to develop a mood or feelings. It often creates a unique and artistic cinematic effect with color. Hollywood blockbuster avatar is an example of color grading where the blue effect interprets the avatar’s mood.ย
Color Correction deals with image color errors that cause a visual disturbance to viewers. It fixes the portion containing color fallacies and restores the original color.ย
Color grading impacts the whole image, whereas Color Correction impacts only the error portion. So, we can understand that Color Grading is completely different from Color Correction.
How Color Correction Helps Flowers Be More Visual and Sellable?
The E-commerce business is growing gradually in all sectors, including niche flower markets. Therefore, eCommerce flower vendors and Flowers Design businesses are doing every potential activity, including hiring flower photo editors for color correction and retouching. Employing or outsourcing the Flowers Color Correction benefits them in many ways. Let’s glimpse How Color Correction Helps Flowers Be More Visual and Sellable-ย
- Ensure Exact Color: The picture often loses its original color due to different lighting and other issues. The floral color correction helps restore the natural color, making the image believable and attractive.ย
- Harmonize Color: Color harmony raises visual interest among viewers. Flower color correction is required to harmonize the flower color with the background. Some photographers commonly change the flower color. However, avoid changing color entirely, and change the color of specific areas.ย
- Create Positive Impression: It is proved that color significantly impacts human psychology. Therefore, customers get attracted to colorful stunning flowers. Only capturing photos can’t ensure such color to allure viewers. The best color correction service for flowers helps generate the highest results to create a positive impression on customers, leading to buying decisions.ย
- Improves Visual Attraction: Proper utilization of the Flowers’ Color Correction ensures the right color combination, which makes a photo vivid enough to improve visibility and interaction. Such striking and stunning flower photos are the auto choice for most special occasions like weddings and birthdays, including grievous funerals.ย
- Boost Sales: Stunning photos are effective agents for an e-commerce business since customers can’t inspect the flower physically. They will judge the flower quality by checking the image on the website or online shop. Here the flower photos color correction service plays a significant role in making the photos eye-catching and striking enough to draw customersโ attention and ensure quick sales. Thus, a flower’s photo color correction can significantly boost the potential sale.
- Uplift Business Growth: The customer checks photos and makes buying decisions online. The magic of the color correction tool transforms pale flower photos into stunning ones with vivid colors. Such exquisite and vivid pictures draw customers’ attention to increasing traffic, leads, and sales. More sales result in business growth.
- Improve Brand Identity: Online flower sellers and flower design service providers get engaging visuals by utilizing the flower-photo color correction service. Such visuals help to improve brand identity and build credibility with trust.
- Save Time & Costs: Flower sellers often sell the same category of flowers in different colors. The flower design service providers must also capture flower design photos every time for the same design. If they capture and edit pictures for each color and design, it will charge time and cost. Fortunately, the flower color correction service will save time and cost.
Tips to Secure Flower Photos Color Correction [ How Color Correction Help Flowers ]
Though capturing flowers sounds easy, ensuring the compelling color is tricky and challenging. Often the result looks less appealing than in actuality. Therefore, in this part of the blog, I will share a few tips to secure your flower photo from losing color.ย ย ย
01. Lighting Technique:
Lighting is an essential element of any photography. So, while capturing your flowers or flower design photos, you should experiment with different lighting techniques to ensure the exact color as below:
- Place the flower in between the light and the camera.ย
- Set a backlight to glow the flowers.
- Use a ring flash to have an appropriate white balance.
- While shooting indoors, prioritize the natural light beside the window.
- If the light is harsh, employ flash curtains, blinds, or other diffusing material to soften it.
Inspect how light falls and brightens the flower. Move the flower close or far from the light source for the desired result.ย ย ย ย ย
02. Background Setting:
The background is significant to capture a stand-out picture. The correct background can make the flower picture visually attractive. Select a contrasting color backdrop that lets the flower pop out with its features without having a messy and busy frame.
03. Camera Setting:
Capturing flowers expresses colors, textures, and shapes. It’s essential to get some camera settings to capture the flowers with vibrant colors. Hereโs the setting idea-ย
- ISO– ISO ranging from 100 to 200 is suitable for generating a sharp picture. Too high ISO will result in a grainy photo.
- Shutter speed- You may not need to bother about shutter speed while using the camera on a tripod. Yet, when using a handheld camera, you should use a fast shutter speed of around 1/125 or higher which will reduce the blur occurring for camera shake.
- Aperture- Based on the size of your subject, set the aperture. If you have a small-sized flower, capture it using a wide aperture of f/1.8 to f/7, whereas capture with f/11 or higher if the subject is bigger, like bouquets and giant flowers.
04. Control Exposure and Contrast:
While editing the photo, you can try to fix the color using Exposure and contrast sliders as below:ย
- Move the Exposure slider to make the image lighter or darker in case of a darkened or blowout picture.ย
- Add a few contrasts to the picture using the contrast slider to make it feel actual.ย
- Use the clarity slide to increase the picture details.
- Fine-tune the exposure and contrast using the Tone Curve group.ย
05. Focus Saturation and Vibrance:
Lively and striking color flower pictures grab more attention. So, focus on Saturation and Vibrance under the Color group while editing the photo. Increasing the value will result in striking color but be careful with the changes. The changes should not make the image fake.
06. Employ Flower Color Correction Service:
Even though you use the highest quality DSLR camera and have long experience under your belt, you will face the issue of color changing after capturing. To solve the problem, you should employ the Color Correction Service for flower photos. You will find thousands of such service providers, and Florist Chapter is one of them that has experts in dealing with all flower photography issues.
How to do Flower Photos Color Correction
The flower photo doesn’t end once you press the camera’s shutter button. After capturing pictures with the camera setting, background, and lighting set, you need to refine the images under image post-production using photo editing software like Adobe Photoshop, Lightroom, etc.ย
The basic steps of Flower image color correction are almost the same for all flower photographs. Let’s learn those basic steps using Photoshop:ย ย
- ย Load the image in Photoshop Canvas, opening the software, where weโll work on it. To open the photo, click ‘File’ and select ‘Open.’ Press ‘Ctrl+O’ on the keyboard as a shortcut. Alternatively, you can drag the flower photo from the source folder and drop it on the Photoshop canvas.ย ย
- Go to the ‘Path’ tab from the layer panel, create a path by clicking on the plus (+) sign below to save the drawn path, and fix the image area for color correction.ย
- Select the pen tool from the left side panel to draw a path around the image area you want to correct.ย
- Press ‘Ctrl+Enter’ on the keyboard to select the marked path and change the color. It will outline the area with an ant-running line.ย ย ย
- Among other processes of color changing, the best option is using the hue and saturation layer since it gives the flower image an almost original look after color correction. To apply it, go to the Layer tab from the right panel, select the circle icon (half black and half white) below, and pick hue/saturation from the available option.
- It will display the color settings with sliders of Hues, Saturation, and Lightness. The hue will change the color, saturation will enhance the color, and Lightness will determine the color amount. Now move the sliders to change the color accordingly.ย
- Does the picture look real after adjusting hues and saturation? It will only look real if you change the blend mode. The ‘Blend’ mode is beside the ‘Opacity’ option initially set as ‘Normal.’ Check and change the mode from ‘Normal’ to any mode that makes the picture most real.ย
- It’s time to add a small retouch using the ‘Dodge and Burn’ tool to add a natural and original texture to the flower. Click on the search/magnifying glass icon from the left side toolbar, and you will find Dodge, Burn, and Sponge tool options there. The dodge tool will lighten the color, whereas the burn will make it darken.ย
- Now compare the before and after look. Save the file if you are satisfied with the result.ย
Drawing the clipping path around the subject is challenging but essential to ensure the best result. The process is time-consuming too. It will add more bulk of work if there is more than one flower to draw the path. That’s why it’s wise to outsource the service from the Flower Color Correction service provider like Florist Chapter to save time and get a professional look.
Summing-Up ( How Color Correction Help Flowers )ย
E-commerce businesses can’t think of a single sale without a picture. So, any florist or online flower designer can’t think of grabbing customer attention without uploading colorful, eye-catching pictures of flowers or flower designs on their website. To get such stunning photos, they need to employ color correction services under image post-production because no photographer can ensure such photos by pressing the camera only.
In this blog, I have shown one of the Floral Photo Color Correction processes with a few tips to maintain color in flower photos. You can follow the guideline to do the color correction by yourself. But remember, there is some difference between novice and professional results. Employing a professional flower color correction service can make flower photos more visual and sellable. Outsourcing the service can save time and money, boosting the conversion rate and increasing business growth.
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